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Search analytics can provide valuable insights into user behavior and preferences, which can be used to optimize search functionality and improve the overall user experience.

Total no of searches

This metric refers to the total number of searches conducted by users on a website or search engine within a given time frame. It provides an overall measure of user engagement with the search functionality and can help website owners to identify trends in search behavior.

Click-through rate (CTR)

This metric measures the percentage of users who click on a search result after conducting a search. It is calculated by dividing the number of clicks on a search result by the total number of times that result was shown (i.e., the number of impressions). CTR is often used as an indicator of the relevance and effectiveness of search results, and can be used to optimize search functionality and improve user engagement.

Broken searches

This term may refer to searches that return no results or to searches that result in errors or broken links. Broken searches can be a frustrating experience for users and can lead to reduced engagement with the website or search engine. Identifying and addressing broken searches is important for improving the overall user experience and ensuring that users are able to find the information they are looking for.